If you've never listened to a podcast, you're now in the minority. More than 68% of Americans report having listened to a podcast in the last 12 months.

So don't be too quick to assume that your clients don't listen to them.

Also, the whole point of embracing podcasting is to grow your brand, your reach and your authority. Your clients already know, like and trust you. And so a podcast is a way for you to reach those who are not yet your clients.

You're not alone. This is one of the most common questions we get about podcasting as a subject-matter expert.

The simple answer is, like Seth Godin says, "a podcast is an asset, that people can engage with for years to come". Much like a book.

But unlike a book, a podcast can be distributed to a wider audience, who don't have to pay for it (lower barrier of entry) and who can listen to it while doing other things - like driving, cooking, working out.

I'm pretty sure you can!

Podcasting is not hard. It's just time consuming.  Specially launching one.

There are several steps involved that take time to learn and navigate. And frankly, you probably have better things to do with your time than to learn the quirks of Apple Podcasts's platform…

Most of our clients had tried to launch their podcast on their own but found it too confusing and time consuming, so they never went through with it.

I'd hate for that to be you. We'll handle the quirks and the tech, while you take care of delivering knowledge.

It does not. At least not directly. And certainly not at first.

I mean… Unless you're already a celebrity who has a 6 month waiting list and an offer for your own reality show… And in that case, you probably already have a podcast!

But for the rest of us, podcasting is a tool for you and your business. Think of it as a business card. An interactive business card.

One where people can learn about you, get to know, like and trust you, and recommend you to more people.

Then, as your listenership grows, so will your authority and you'll be able to book more business, raise your prices, get more speaking engagements, and maybe even directly monetize your podcast through sponsorships and affiliate marketing.

If your goal is to monetize your podcast either by getting sponsors and/or by selling your products on it, you'll have to work really hard in creating good content, and marketing it correctly.

We can help you with both of those things but you should know that it typically takes 18 - 24+ months before you start seeing results in this area.

If, on the other hand, your goal is to grow your brand and authority by podcasting, then you will be able to see the results of that much sooner.

We recommend a minimum of 6 months and a clear, purposeful strategy to achieve this.

Also, see the previous question.

You'll need to schedule a call and sit through a sales pitch before I tell you…

Kidding!

We have a single, all-inclusive package that is $2,900 USD per month on a yearly contract. This includes everything listed on this page, and then some.

You do! 100%

You own everything we produce for you. Entirely and without restrictions.

That includes the audio but also the graphic assets, names, taglines, intros, outros, accounts, etc… It's all yours.

In fact, when registering your podcast and creating new accounts, everything is created under your name (or your company's) and you will have login credentials to everything from the start.

We'll be heartbroken…

But it's entirely up to you. You have full rights and complete ownership of everything we've produced for you.

Want to take your podcast elsewhere? Let us know and we'll even transfer the files for you.

Keep in mind though, our month-to-month plan has a 6-month minimum and requires a 30 day notice before cancellation. 

Oh, and services you've paid for are non-refundable.

Yes!

Just go ahead and schedule a call here.